The Culture Compass
Culture, leadership, and brand consulting for mission-driven business owners ready to align their vision with their values.
Work with TriciaHeart-first guidance, real-world business wisdom, and community-centered support for entrepreneurs building something meaningful.

Tricia Rivas is a visionary consultant, lifelong entrepreneur, and unapologetic small business cheerleader — supporting rural business owners, nonprofits, creative thinkers, and community-centered brands from the heart of Iowa.

With over two decades in the beauty industry and small business development, I founded The Culture Compass to help mission-driven business owners align their culture with their big, bold visions.
I don't do fluff, and I'm not your accountability buddy — I'm the one who rolls up her sleeves, sits beside you, and maps out a path that finally matches the passion in your head and heart.
Culture, leadership, and brand consulting for mission-driven business owners ready to align their vision with their values.
Work with TriciaA full-service salon and spa in Iowa — Des Moines Register Best Hair Salon, and a leader in serving those experiencing hair loss.
Visit Trixie's Salon & SpaA nonprofit uplifting hairdressers through connection, compassion, and community — restoring confidence to those experiencing hair loss.
Discover Heart of a HairdresserA 90-minute, no-BS clarity session using the Life Map tool — leave with a personalized action plan.
Developing meaningful, values-driven workplace culture that finally matches your vision.
Real-world, actionable tools for leaders who want to lead without losing themselves.
Strengthening community connections through intentional outreach and partnerships.
Keynotes, panels, and workshops on small business, culture, and community-driven leadership.
"Tricia coached me in my start-up business and guided me through some rough decisions. It was great to have someone with experience in a related field and similar situation. She was always positive, encouraging, and knew how to guide me and keep me accountable."


Small business spotlights from Tricia's travels through rural Iowa and beyond.
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What 20+ years behind the chair taught me about business, people, and staying grounded.
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Highlighting the people and businesses making a big impact in small towns.
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Insights you can actually use — no corporate BS, just what works on the ground.
Read moreWhether you're launching, rebuilding, or simply trying to find your next step, Tricia brings guidance that feels honest, grounded, and real.
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